In the past, a considerable amount of time was spent on the development of online tools, testing, beta-testing with real people, and marketing. However, the game has changed over the years. Now, in 2020, if you are a great marketer, you don’t necessarily have to develop your own online tools. You can implement a white label solution and solve all your problems in a few clicks.
White labeling is getting more and more popular. This happens because
the tech world is developing faster than ten or fifteen years ago. New
companies have faced a new problem. They are often struggling to create a product
that will have enough strength to outdo
competitors on short notice.
However, that’s not something you can achieve in several days. There are often
technically competent companies that don’t have great marketing abilities, but have
significant advantages such as: years of experience, high quality products, a recognizable
brand that will survive for years and years going forward and a proven
It’s not surprising that such companies eventually start to sell their software to agencies. WebCEO provides users with a White Label Domain feature. I’m here to make some details clear for you.
WHAT DOES WHITE LABELING MEAN?
White labeling in general means selling goods of another company under your company’s identifiers: name, logo, package, etc. This can be any type of thing you want to trade: food, clothes, technology, and so on. The critical point of it is that you will pay an original manufacturer for the right to sell their products on behalf of your company. As soon as “documents are signed and money is transferred”, you will be free to put “Pringles” in your own can and name them “Hingles”, or put “Coca-cola” in your bottles and name it “Hoha-hola.”
White labeling in SEO:
- a short variant: is when you legally sell
somebody’s SEO tools/software and features under your own name, logo and prices
on your own domain. Nobody in the market will know the supplier.
- a descriptive variant: is when you “rent”
somebody’s SEO platform, customize it, add your official logo and name, and
sell it as if it’s yours. You keep this “purchase” hidden from your customers
and create an image of an independent brand that has developed its own tools.
[VISUAL AID] WHAT DOES IT MEAN TO WHITE LABEL A PRODUCT?
First, here is a scheme of how the process takes place:
Now let’s take WebCEO as a living example. If you decide to resell or use our SEO tools using the White Label Domain feature, you’ll get access to all our tools, reports and a “clean” interface: there will be no signs of our branding, only bare spaces for your own brand.
Instead of this:
You will work with this:
After rebranding you will get this:
That was a process of white labeling a product.
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COGNATE/SIMILAR CONCEPTS IT’S IMPORTANT TO DIFFERENTIATE
Let’s talk about some similar concepts:
Private labeling at first glance is similar to white labeling but there is a difference.
White label SEO tools providers sell one set of tools without changes to
multiple companies. Private labeling in turn concerns unique products with
modifications applied specifically for one’s brand.
Outsourcing is when a company hires another company or independent specialists to
work on specific projects. Usually, the software created belongs entirely to
the hiring company. Companies often outsource when there is a lack of a budget,
internal resources, experience or authority in specific types of activity.
Co-branding is when two brands cooperate to create a unique product. The names and logos of the companies stay as they are and open to the public. A new name will be provided to the jointly created product.
WHEN DO YOU NEED WHITE
If you don’t have enough motivation, time, money or a team of experienced software developers, then white labeling is a great opportunity to join the sphere without any effort except for paying “wholesale” for the software. Practice shows that payment for a ready-to-go platform is far less than the cost of your own tool development. So, the only loss you’ll experience will be if you run a bad marketing campaign or the white label provider shuts down.
White labeling fits best
- you need in-house SEO tools for
your own projects or for your clients;
- you have to provide your clients
with branded SEO reports under your company’s name;
- you want to sell high quality SEO
tools but don’t have a solid base for their creation;
- your company is marketing-oriented
and you need decent SEO tools to promote and sell them as your own;
- you need constantly increasing
income and don’t want to create new SEO tools.
WHEN DO YOU NOT NEED WHITE LABELING?
There are situations when white labeling is not your piece of cake:
- Your company is self-sufficient enough to handle everything – development and marketing – without any side tools;
- When your company or you yourself don’t have enough budget for high-quality SEO tools. You will be in trouble if you choose low-quality tools simply because they are “affordable”;
- When you are sure your workers will not leave your company as soon as they learn about this way of getting revenue.
WHY DO YOU NEED WHITE LABELING?
Pros and Cons of White Labeling
THE ADVANTAGES ARE:
Creating your own SEO
tools is a time-consuming process. You can’t finish this
in a week, because apart from the time you will spend on concept creation, you
will have to spend even more time on development and testing. This is just for one tool. If you
want to create an all-in-one SEO platform that contains at least five or seven
tools you will spend way more time, several years at least, with all
difficulties and ordeals you might encounter during their creation.
With white label
platforms, you will get everything within 15-20 minutes. At least at WebCEO
this process requires a minimum amount of time. You’ll need a few minutes to
customize your platform according to your company’s official colors and add its
The development of SEO
tools needs big resources. A lot of money will be spent even on one tool, and I
haven’t mentioned the sums you’ll spend on research, people and testing, maybe
even SEO consultants. Great SEO tools need great money. As there are a lot of
SEO tools on the market, you will have to make your tools stand out among
others if you want people to notice your product.
On the other hand, if you decide to go for white labeling, that money has already been spent, and not yours. With WebCEO you will spend only $20/mo above the standard $99/mo plan subscription that will provide you with the white label feature.
- You will enter the niche
Competition in the SEO
niche is a big deal. You are not the first one who wants to conquer this field.
If you want to make a loud statement about your company
right from the beginning you will have to be prepared. High quality tools that encompass all the various steps of SEO research
and audits will present your company in a bright light and help you go up
against strong competition in the niche. Meanwhile, the WebCEO SEO tools have been a part of this
market for nearly 20 years and have been highly regarded by users, SEO experts
and other SEO platforms.
- You will get high revenue with low expenditures:
Developing and selling SEO
tools are not easy tasks because this needs an enormous budget. Without decent
promotion, your great tools will stay unnoticed by potential customers. Without
decent development but with a loud marketing campaign, you will risk getting a
lot of negative feedback.
Working with WebCEO and
paying only $20/mo to resell its tools on your own sub-domain, you will be able
to spend your budget on marketing goals and advertisements on various
- No need to create
You don’t have to break
your brain for years when SEO experts and experienced software developers have
already done everything instead of you. By subscribing to the white label
domain feature, you will by default purchase all the future service updates and
new tool implementations. You can shut off white label at any time.
- You will create your
custom pricing plans:
With white labeling you
will be able to set your own limits as to price plans, scan limits, user roles,
- You will have time for
It’s a well-known fact that cool SEO tools are not everything. Without a decent marketing plan and great effort in promoting your products, you will not make it recognizable and trustworthy enough to attract more and more people. However, with a ready to work set of SEO tools you will be able to spend your time and budget on marketing.
THE DISADVANTAGES ARE:
- You will have no control over the tools and features:
“Purchasing” tools of another platform, you will decide
nothing on their development and updates. If you want to add some new features
to already existing tools or reports, you will not be able to do this because
these will not be your own tools. Only the provider can make such changes.
Users of the WebCEO White Label Domain feature always leave
their feedback and we try to take their thoughts into consideration during
planning the next service updates.
- If you choose an unreliable provider, you will pay for that:
It depends on the platform you are going to buy tools from. If a
company goes bankrupt and shuts down, you will be in trouble. There will appear
a necessity to find a new white label provider as fast as possible and the new
software will have to be no worse than the previous one.
It’s important to choose a provider that will play on the market as
long as the niche is in demand.
Conduct thorough research to find that very platform that will be a
reliable partner. You should look at its set of tools, years on the market,
popularity, DA, and other sides of their Internet existence.
Price vs Functionality:
It’s not a rare scenario when we buy products at high prices but the
quality of goods turns out to be not so high in comparison with the sums taken
from our credit cards. There are situations when we want to save some money and
try to buy SEO tools at low prices and of equally low quality in the vain hope
that customers will cooperate with such a strategy.
Don’t be in a rush and choose your platform thoughtfully. You will work
on a chosen platform for a long time. Make sure you’ll choose quality over
- Branded SOFTWARE vs Branded
Most SEO software providers position their tools as “white label
SEO tools” but in most cases they will only provide you with the
possibility to brand your SEO reports as PDFs – nothing more. You will not get
a white-label platform hosted on your domain, which looks like your team
Be attentive when it comes to white label SEO software and services.
IS YOUR WHITE LABEL PROVIDER GOOD ENOUGH?
There are a few
ways to find out if a provider is worthy of your trust:
People’s opinions are the most reliable source of information. There are websites where you can read feedback from real people who have already used specific tools. Capterra, G2, Trustpilot are websites where you can find trustworthy opinions and learn all the pros and cons of working with different platforms.
It would be great to get a direct review from a company that has used a
product you are interested in. However, most often their names are hidden and
you will not know how to contact them.
- Information from a website
Diligently learn everything that is written on a provider’s website.
Don’t forget about the “Pricing” page to learn what you can get at different
prices. It’s important to know your future limitations and opportunities. Don’t
let yourself get trapped. Gather questions you would like to get answers on
from providers and contact a company’s support team.
Don’t be shy. If you have any questions or want to clarify something
about a service, you should go straight to the support team and get your
answers. You will want to know people will have your back.
You will want to have a specialist give you a screenshare demo. Screenshots
At WebCEO you can get a demo at any moment to learn what’s inside our SEO platform.
- Decide for yourself if your business will benefit from white-label SEO tools.
- Study the niche of white-label SEO platform providers, and pick only the best ones for testing.
- Contact the provider and start your Tool & Feature testing.
Request a full-featured trial of the WebCEO white-label SEO platform